Using Branding to Drive Narrative and Shift Perspective
Tommaso Sacchi, Assessore alla Cultura del Comune di Milano
Michael Phillips, Principal & President of Jamestown
Thierry Brunfaut, Creative Director & Founding Partner Base Design
Modera Daniela Cattaneo, Founder di h+ e produttore del MGF
Graphics are transcendent. The collective use of color, shape and fonts can be used to create an identity to direct, define and demark, better than any singular piece of communication on its own.
Cohesive communication is key to the success of any business or product and the same must be said for the institutions of community and connection; neighborhoods and cities. The impact of branding a place can be massive; helping to celebrate an area’s history while defining its future and generating social and economic impact.
This panel will delve into the use of branding and graphic design to shift perception and generate the transformation of a space into a place.
evento solo in lingua inglese
Ingresso gratuito con prenotazione obbligatoria
17.00 - 17.50